The new social media is very powerful thing. It allows unions to have intimate, personal conversations with hundreds, if not thousands of members, potential members and supporters. Social media allows for unmediated communications and dialogue across vast distances, and at any time of the day or night. Using social-media tools, unions can create a virtual ‘face’ for their organizations. When used to disseminate information about operating policies, initiatives and progress, social media helps to establish executive transparency. When used to connect and promote dialogue with the public, social media tools can help to galvanize your community and develop trusting relationships. Social media tools have many advantages over traditional media that union organizations need to understand in order to use them to their fullest.
Read more my short paper “Union and Social Media“